The Content Approval Workflow to Use Before Publishing

Four stages

1. 01Draft — written or assisted by AI, marked as draft.
2. 02Check — facts, links, claims and brand voice reviewed against a checklist.
3. 03Approve — one named person says yes.
4. 04Schedule — only approved pieces can be scheduled.

Make the status visible

Use one board or sheet where every piece shows its stage. The rule is simple: nothing moves to Schedule without passing Approve.

Use a short, fixed checklist

• Every fact and number has a source
• Every link opens the right page
• No promises you cannot keep
• Sounds like you when read aloud