The mistakes and the fixes
- 01Starting with “write a post about…” — start with your own notes and a brief.
- 02No audience defined — say who reads it and what they already know.
- 03Generating per platform from scratch — write one strong piece and repurpose it.
- 04Publishing the first draft — edit for specifics, voice and accuracy.
- 05No fact-check — verify every number, name and link.
- 06A new tool every week — pick a small stack and build habits around it.
- 07No record of what worked — save the prompts and briefs behind your best pieces.
The pattern behind all seven
Each mistake hands the AI a decision that should be yours. Keep the thinking; delegate the typing.